I did something I’ve never done in my whole life today – tried on clothes at a WORLD Man store. You know my tastes, I like my clothes uniform, preppy and neat so I’ve always found WORLD Man’s clashing colours and garish fabric combos crass and off putting. With clothes like this, I guess polarising people is the point – you either love them or you hate them. But as promised yesterday, now that the new store is open (opposite WORLD DELUXE), I thought I’d give it a go. And guess what… I surprised myself and really quite liked a few of the pieces! The bow ties were a no brainer, I loved them from the moment I saw them, and the purple/grey pants were some of the best fitting I’ve tried on in a very long time. Add to that the funny, friendly and tremendously helpful shop staff (WORLD PR Matt Vogts and store boy Steve? Ok so totally not Steve at all, in real life his name is Kido. Don’t know how I got that one so wrong?), and I ended up having a great time in the process. They even served tea!
The exterior, shot from outside WORLD DELUXE
WORLD PR Matt Vogts
Steve? No, KIDO!
The new store is literally no more than ten metres from WORLD DELUXE
This is like a slightly more colourful WORLD Man version of what I wear everyday
Like all the WORLD stores, WORLD Man sells a combination of clothing and limited edition products – cameras, books and all sorts of fun distractibles
All photos taken by Nura Taefi.
I LIKE YOU!