Image /Fashion Gone Rogue
The latest Vogue Italia has just been released, with a very derelicte Sasha Pivovarova and Ash Stymest adorning the cover. It just so happens that a number of you have mentioned recently that you feel like Ash Stymest has been over-exposed as a model, so I thought this would make for an interesting topic of conversation. First of all, congratulations are in order to Stymest – it’s not too often that a male model shows up on the cover of Vogue Italia. What a coup.
Modelling is a job. The purpose of doing a job is to make money, and the only way to make money from doing a job is by working. So, in order for a model to be successful, working regularly is a necessity. When people talk about models being over-exposed to the point where they can no longer book jobs, we have a problem. But that’s certainly not the case with Ash Stymest.
I received two comments about Stymest being over-exposed in the last two days: “Ash Stymest [is] so over exploited he’s now a commodity in himself.” and “Ash Stymest is indeed over exploited which is a shame because he is so resplendent, especially in black and white. It drives me fucking insane how publications can abuse male models.”
The first comment makes sense to me. Ash Stymest is well enough known now (in the fashion world) to be his own brand. He’s built up enough buzz around his look and his personality that if there were rockstars in the fashion industry, he’d be one of them. None of this hinders his ability to book jobs. The guy is everywhere. He’s constantly working. The fact that he can pull off a Vogue Italia cover shows that he’s transcended the typical domain of male models and become a fully fledged star in his own right.
The second comment confuses me. How do publications abuse male models? By booking them for jobs and giving them 10 page editorials to line their books? Yes… that does sound rather abusive. An editorial like the Balmain shoot I posted this week only serves to help a model book more jobs.
Look at Kate Moss. Yes, it’s Kate Moss, but she’s the best example of this. She’s had an infinite amount of editorials, covers and campaigns. Often lots of simultaneous campaigns. Has that over-exposure hurt her career? No, it has enhanced it.
I think that’s where Ash Stymest is going. There aren’t too many models out there with the combination of looks and personality to take them to that level of super stardom, but he’s got what it takes. He might be loud, obnoxious and attention seeking, but when he’s in a room, he’s the only one you notice. And the same goes for his modelling work – when he’s on the page, his presence overwhelms everyone else.
So if I was Ash Stymest I’d be begging to be over-exposed. The more work the better.
I LIKE YOU!