First off, mad kudos to Murray Crane (or the creatives at Barkers) for taking a risk in casting Felix Terpstra as the new face of Little Brother for Barkers. He may not be the typical Kiwi bloke seen in the likes of a Hallensteins campaign – or even easy-to-relate-to for your average rugby loving clothes shopper, but he’s certainly a step in the right direction. Hopefully more New Zealand commercial clothing companies will follow Barkers’ lead and adopt a similar approach in their campaign casting. It’ll remain to be seen.
Now, the actual shoot. The lookbook has the appearance of one of those Japanese editorials (or advertorials? I can never tell) that showcase the clothing of one particular brand. The clothing still looks like Little Brother, but it’s a more commercial-friendly version – the shorts are a little longer (covering the knee) and the pants are a little fuller in volume.
The highlight piece for me is the blue cloud shirt (below), it comes from nowhere among the collection’s mostly neutral colour palette and and smacks you straight in the face. Great colour, hilarious print, I’m going to have to get one for myself. I’m looking forward to seeing Murray Crane push the boat out a little more with sillhouettes and cloths, but I’ve had a sneak peek at winter 2010 and the knitwear and coats are looking very good so far.
Special thanks to Aaron K for helping me with the photos!
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