#1028 Calvin Klein campaign preview – I see red I see red I see red

Image /Fashion Gone Rogue

I’m posting this new Calvin Klein Spring/Summer 2010 campaign preview for three reasons. First, because it features Mark Cox. Mark is the funniest Dutchman I’ve ever met and so deserving of his new found success. (The girl is Constance Jablonski; current Black Magazine cover star and walker of the most shows last season – 72.) Second, because the red suits are reminiscent of Zambesi’s Spring/Summer 2009/2010 red suits for boys and for girls. More so for boys. And finally, because of the buttoning choice of Mark Cox’s jacket. The top button is undone, the bottom is done up. The buttoning rules for men’s suit jackets are very specific. If it’s a two button suit, the rule is top button – always, bottom button – never. Is this a mistake or a conscious decision? I’d love to know.

Pictures of the Zambesi suits below.

Images /Coutorture


share on TumblrShare on FacebookPin on PinterestTweet about this on Twitter


  1. Anonymous says

    Isaac are you insinuating zambesi copied the suits or are you just making a general comparison?

    Which season is the CK campaign from?

    Odd post..

  2. says

    Apologies, my bad. I’ve amended in the copy. The CK campaign is for Spring/Summer 2010 – Northern Hemisphere. It was released yesterday. The Zambesi red suits were released at Sydney Fashion Week last April.

    I’m not insinuating that anybody is copying anybody – though the Zambesi suits did come first – just noting the similarity.

  3. says

    Let’s not forget Glenn Yungnickel. Even if his were a little less structured and a little dirtier.

    The buttoning is surely a conscious decision. Look at the texture that has been created in the front of the jacket. It’s far too obvious to be a mistake. It’s almost as if there is something else going on there too, judging by the stress lines coming from the lower button…

    The buttons look as though they match up with the button holes, but there is clearly too much fabric in the underlap. Perhaps they have lowered the bottom button without lowering the buttonhole, so when it is done up it creates the gather and stress lines? Neat.

  4. says

    Having only the bottom button done up, especially in fashion forward images and Visual Merchandising has been pacticed for a while now. As Cam Putt noted it is to create greater texture and a more visceral offering.

    The suit is the total opposite of a traditional suit and ck are reiterate that with the styling. The texture is created as suits are designed to have the botton button done up – and because the stylist made a conscious decision to go with that look so I am sure the clips were used to accentuate that look.

    Also I was always taught that with a 3 button suit it was always middle, sometimes top & never bottom so I guess that even those conventions are open to interpretation.

  5. Anonymous says

    I’m pretty sure it came straight from the mouth of Carson Kressley aka Queer Eye for the Straight Guy. sure did “Sometimes, always, never” golden rule

Leave a Reply

Your email address will not be published. Required fields are marked *