I’m probably not the most qualified person in the world to discuss lingerie, seeing as I don’t wear it and all, but Lonely Lingerie by Lonely Hearts sure looks pretty good to me. Which brings me to a question that I’ve been pondering since I started looking at these photos – is lingerie marketing targeted at men or women? Is it supposed to arouse or entice? Or both? Anyway, the Lonely Hearts guys went back to the studio with Karen Inderbitzen Waller last November to shoot their second set of lookbook/campaign imagery (this was their first), and they used my former best good friend and housemate Corinna. The collection features lots of sheer silk mesh, chiffon and lace sourced in France, and as far as I’m concerned, looks like the kind of stuff you want to wear when you’re planning to have the naughties. It’s going to be available at all the usual places, plus Black Box from this weekend. Ladies, do your worst.