Here it is, Crane Brother’s first ever campaign for their first ever collection Black Sheep. Beautiful in its simplicity, I love the open space on the left hand side of the frame, the blocking and the shades of grey. The models are brothers Nat and Hal Cheshire, the former an up and coming architect at Cheshire Architects, the latter a tattoo artist, model and black sheep. The campaign image bears a similarity to the Prada campaign shot by Hedi Slimane which featured the Simonon brothers (and sons of Paul Simonon of The Clash), but without the heavy photoshopping and retouching.
I arrived on the afternoon of the shoot, as Hal and Nat were getting into their first looks. Makeup was applied, hair fixed, ties straightened and pocket squares poufed, but Nat was starting to get a wee bit nervous. This was to be his first shoot.
He turned to Hal.
“Have you got any tips for me? You’re the expert.”
“The thing I always imagine is that there’s a girl – a really hot girl – that I want to look good in front of but don’t want to talk to…”
Nat cut him off.
“I think you and I have quite a different approach to women.”
I LIKE YOU!