New Zealand doesn’t have supermodels. Not yet anyway. But we do have several boys and girls who work pretty consistently well overseas, like Zippora Seven, Georgia Fowler, Nicole Clulee and Jasper Seven. Good for the models, but bad for the New Zealand clients, because it’s a rare day when they’re all in town at the same time. But Servilles got lucky, nabbing all of the above plus Jasper Seven’s girlfriend, Dempsey Stewart (an Australian) for their Winter 2010 hair campaign It’s Hip To Be Square. With the geek-chic theme and spectacles, you’d be forgiven for thinking it was an eyewear campaign, but presumably relaxed, care-free, tousled hair is the look du jour for Servilles. Regardless, it’s not a bad looking commercial campaign – I can definitely imagine it on billboards around town, we’ll wait to see where it goes.
Shoot credits below.
Creative Direction: Andy Pickering @ Pilot
Photographer: Tony Drayton
Stylist: Karen Inderbitzen-Waller
Hair: Paul Huege de Serville
Makeup: Megan Wright
Models: Georgia Fowler @ Clyne, Nicole Clulee @ Red-11, Zippora, Jasper & Dempsey @ 62.
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