#1243 Parinto – it’s Japanese for print

Hatman by Bianca Gomez

Two things I like:

1. Collaborations.
2. Well priced garments.

Parinto‘s got both. Stephen Richardson’s new internet start up is a mini supermarket filled with artist collabed tee shirts, sweatshirts, hoodies and totes – for boys and girls. The prints are done by all kinds of interesting people – from Tank Girl comic book stars Alan Martin and Rufus Dayglo to artist Max Gimblett, blogger Adam Bryce to photographer Rene Vaile. And the prices are good. $49.95 for a tee shirt, $99.95 for a crewneck sweatshirt.

QUOI by Stephen Richardson

For a while there, I get seriously iffy about printed tee shirts. Having been in the business myself for almost five years (I owned two tee shirt companies from 2004-2008), I think I’d just become disillusioned with the fads and the slogans and the big graphics and the whole wearing your personality on your chest thing. But maybe I just got sick of bad tee shirts. And if there’s one thing I can honestly say, it’s that Stephen Richardson has always made a damned good tee shirt. One of my all time biggest regrets was not purchasing his moustachieod Frenchman tee shirt from back in the Richard…son days. But guess what friends – the QUOI tee shirt is back! And now only $49.95! (If he can do it on a crew neck sweatshirt, I may just pass out through sheer delirium.)

Grin ‘n’ Bear It by Amy Tonkins

Besides Parinto’s prices and artist collabs and crewneck sweatshirts, the other thing I’m obsessed with is the website – it takes me straight back to my days as a 13 year old flicking through the back pages of Transworld Skateboarding Magazine and dreaming of owning all the tee shirts on offer. This is like that, but without Wet Willy and Flameboy.

Owl by Amy Neave

My favourites are the four I’ve presented – Hatman by Bianca Gomez, QUOI by Stephen Richardson, Grin ‘n’ Bear It by Amy Tonkins and Owl by Amy Neave. There’s something about the last two that really reminds me of Kanye West. Where you at Yeezy!? But if you’re not into my selections, there are about a billion other ones to choose from. Check them out here.


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  1. Rebeccah says

    Hey Ise,
    I’ve really enjoyed this and the NZ designer post. I decided to comment here to prevent any backlash from the bitter and twisted anonymous’ out there!

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