People are always talking about the death of print, the rise of online media and the battle raging between both. I’ve been thinking about it a lot, especially after picking up INDUSTRIE for the first time yesterday. I believe that magazines still have their place, but they need to adapt with the times. It doesn’t make sense to do a news-type piece in a magazine that only comes out once every three months. So much is covered online now that magazines need to do what magazines do best – meaty profiles, beautiful editorials, a tiny escape from reality – that can’t be readily achieved or replicated online. Don’t try and cover something a blog has already written about three months earlier, you’ll just end up looking outdated and obsolete. Due to higher budgets and the power of collaboration, magazines have the ability to create something whereas blogs will often merely report on what others are doing.
We have a lot of good magazines in New Zealand but so many of them still seem to be trying to keep up on the news front. It’s particularly evident when three different titles come out a couple of weeks apart with very similar content.
Push an aesthetic or push incredible writing.
That’s the future of print, in my opinion.
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