#1294 Jil Sander – pure maximalism

Jil Sander’s namesake was quoted recently saying she doesn’t like the word “minimalist”, so often assigned to her former label. (She prefers “pure”.) Raf Simons must have been listening – his collection for the label unveiled last night in Florence was anything but an exercise in minimalism. Set inside a topiary garden (and live streamed online for the world to see), the Jil Sander summer offering was heavy on colour – orange trousers with sky blue sweaters, peach sweaters with purple shorts, multi-coloured stripes, brightly-hued florals; and ultra-slim – drainpipe cotton trousers and slim tees, tiny short shorts and short sleeve shirts, tightly belted trenches and suits. Each outfit was paired with seemingly traditional black leather oxford shoes, but their Louboutin-esque blue,red or orange soles were visible with every step taken. It was like a snapshot of the Swinging 60s filtered through Simon’s refined eye. Maximalist, yes, but pure all the same.

View the show video here.


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  1. says

    this is one of the collections that i like. no fuzz, just clothes that wow without the superfluous details. construction is raf’s asset.

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