Forget that last post, I am eating my words. Hallensteins has officially entered a new era. I don’t know if it’s the appointment of Wade Hawkins as Senior Product Manager that’s shaking things up, but getting Derek Henderson on board to shoot the TV commercials was a very good call. Alongside his work as one of Australasia’s top fashion photographers, Henderson directs all the Glassons ads. In my opinion, they’ve been the best we’ve had for a very long time. Until, perhaps, now. Check the Hallensteins commercial above. Holy mackerel that is a good looking ad. Featuring Tyson Mullane alongside Lewis Clegg, Malin Lundstedt, Ngahuia Williams and Derya Parlak, it’s basically sexy people doing sexy things in cool looking locations. Full credit, full credit. Now all that needs doing is an overhaul of Hallensteins’ actual clothes. Mr Hawkins, here’s lookin’ at you.
UPDATE: Full credit to Shine for conceptualising the Hallensteins TV commercial, and Robert Niwa and Zara Mirkin for styling.
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