While we’re on the topic of menswear commercials, this one from J Crew must be mentioned. Launched in September last year, the stop motion film showcases Arthur Kalkov being dressed and undressed in various outfits, advertising the company’s personal shopping service. J Crew had the genius idea of buying ad space on Taxi TV in New York – I was in town for Fashion Week and must have seen it at least 50 times over the course of two weeks (it’d often play two or three times in one ride). I discovered it again last night and it hasn’t lost any of its appeal. It gets me on two levels – the stop motion is quick and clever and there’s something new to look at every two or so seconds, and the outfits are fresh to def. One in particular, featuring a blazer, cardigan, shirt and jeans has been inspiring me a lot lately (I’ve worn a variation of it every day for the past two weeks). Like they say, Jack knows best.
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