Back in October after the Runaway film premiere, Kanye West mentioned a new style of rap that he had invented, named hashtagging. Taking cues from the often ironic or amusing word tags people put on the end of their Tweets (ie. A girl just walked in on me in the bathroom, looked down and laughed #itwascold), hashtag rapping involves deleting the like or as in a simile comparison and replacing it with a comic pause. The best example of hashtag rapping comes from Drake’s song Forever. In the first verse, Drake says the following: “Swimming in the money, come and find me: Nemo/ If I was at the club, you know I balled: Chemo.” According to music writers, hashtag rapping will go down in history as one of the more annoying hip hop trends of 2010, but it really should be remembered as the signifier of an epoch in which the lines between real life and social media are virtually all gone. Plus, it’s yet another example of Kanye West’s cultural relevance. Love him or hate him, there’s no denying he’s ahead of the pack #UsainBolt.
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