God bless America: land of the free. And I mean that quite literally – doesn’t anybody work in this country? Yes it’s Saturday, but every time I come to the States, it seems as if everybody just wanders around looking like movie stars. Miley Cyrus wasn’t lying. After a quick 12 hour flight on Air New Zealand, we landed in Los Angeles, where the temperature was just 14 degrees. We set our sights on two areas: West Hollywood and Third Street.
Here’s how it went down.
11:00am Banana pudding at Magnolia Bakery – the Los Angeles incarnation of that cupcakery made famous by the Sex and the City girls. (Pictured alongside Katherine are our gracious hosts Roman Reyhani and Sofia Correa. Roman’s an expat-Kiwi who owns and runs ROR Media, a specialty App development and social media consultancy firm; and Sofia’s an up and coming actress.)
2:00pm Checked out the sale at Douglas Fir. This was the only photo the owners allowed me to take – according to them, the merchandising wasn’t looking its usual best due to all the bargain-hunters. It all looked pretty damn good to me. You can find it at 8311 West Third Street. Go for the lambswool sweaters, stay for the service and the chambray pocket squares. I walked out with a pair of Woolrich Woolen Mills navy corduroy pants. For less than $200!
3:00pm Stopped by RRL – it’s the rugged, lumberjack brother of Ralph Lauren, and it reminds me of Junya Watanabe. Check it out at 8150 Melrose Avenue.
4:00pm Visited Fred Segal – an LA institution with a strict no-photos-allowed policy. They stock what could be termed an eclectic mix of brands, from Maison Martin Margiela, Comme des Garcons and Junya Watanabe, to J Crew, Gant and Topman. My favourite stuff was by Band of Outsiders.