As of Monday this week, Huffer has a new menswear designer – 22 year old AUT fashion school graduate Sam Hickey. The rookie designer takes over from Aaron Styles, who held a multi-faceted role in the Huffer workroom, heading up production and timelines alongside menswear design. It’s an appointment that Huffer Director Steve Dunstan is particularly excited about, having felt for some time that a dedicated menswear designer was needed. “Our menswear is about to undergo a renewed focus and direction, that both Sam and Aaron are really excited about. I am amping about it too,” he says.
“It’ll take months before we see any massive turnaround but it’ll be a big change. We’re going more sculptured, more tailored, with more focus on fits and details and quality. People are looking for value. The more commercial side of the market is getting sharper and quicker and we need to get sharper as well. Having a dedicated menswear designer alongside [womenswear designer] Aimee McFarlane will make the foundations of a really strong design team. Sam’s a rookie but I have a high level confidence that he can do the work.”
“I’ve known him through his brother (celebrity footballer Noah Hickey) for a couple of years, but I really became aware of his excellent work when I saw his collection at the AUT Fashion School catwalk show last November,” says Dunstan. “I’ve heard he might have gotten the highest score at AUT.”
Since starting on Monday, Hickey has been put straight to work. “I had to make three pairs of shorts for a photo shoot on tuesday, then had to style the Summer Two lookbook on Tuesday, then yesterday was starting to learn the processes, and then today I’m picking fabric swatches for the winter collection that will be showed at fashion week,” he says. “So I’m straight into it!”
Best of luck to Sam Hickey on the new role.
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