Rodd and Gunn’s new High Street concept store. Photos: R&G Facebook
Gentlemen: Are you ruggedly handsome? Particularly photogenic? A real man’s man? Ladies: Do you have what it takes to be the other half in an international menswear campaign? If you answered yes to any/all of the above, Rodd and Gunn wants you. The Kiwi retailer is currently on the search for a guy and girl to front their next advertising campaign, shot by Derek Henderson in Turkey of all places. “We are not necessarily after the traditional model look,” says Mike Beagley, Managing Director of R&G. “R&G is for real men and that’s who we want representing our brand; a guy with rugged good looks and of course a gorgeous girl to match him.” Here’s what you’ve got to do – be 18 years or older, and upload a photograph of yourself to the R&G Facebook page. It’s that simple. Entries close 10 June, and finalists will be announced 17 June. Best of luck.
In other Rodd and Gunn news, remember dirty, loud and often underage-filled rock’n’roll bar Deschler’s on High Street? Now an R&G concept store in the ilk of J Crew’s West Broadway Liquor Store. Who’d’ve thought? From the look of the photos, the designers did a good job of retaining its saloon-like appearance while giving it the best spruce-up of its shady life to date. The result is a heritage-Americana-by-way-of-Mackenzie-Country-store, and it looks like the sort of place most men would actually enjoy shopping at. In this retail market, that’s about as huge a feat as can be imagined.