A few weeks ago when I was in Milan for the menswear shows, something happened that had never happened before: I was invited to the D&G show, taken backstage to meet Stefano Gabbana, introduced to the team (where famed hairdresser Guido sent a very special message to Kiwi Richard Kavanagh) and interviewed for Dolce and Gabbana’s own social media platform Swide. The interview was conducted by Yigit (not his real name) – the guy behind Dolce and Gabbana’s famed anonymous Twitter account IWORK4DG. We discussed social media – from going viral to the close relationship between editorial and e-commerce, advice for bloggers and whether or not I think the front row will ever change. The best bit about the video: they cut it with a heap of footage of both Rebecca Black and Justin Bieber. It honestly doesn’t get any better than that. Check it out, above.
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