Photo: Noah Emrich of NOVH fame (which is why it’s so selectively cropped)
Ever since I started in this whole writing/blogging/menswear game, I’ve had one clear goal in sight: To one day be published in the New York Times. Obviously I imagined that the first piece would be an exposé on model exploitation or unnecessary nudity or suicides (all topics I’ve written about extensively in the past), or something equally serious, gritty and Nobel Prize worthy. But as it turns out, the thing that did it for me was my What’s in store posts – a regular feature I’ve been doing on the blog since I first started out in 2008. What’s in store was conceived for purely selfish reasons: I am terrified of going into boutiques and trying on clothes, and this gave me the perfect excuse to do it without feeling any pressure to buy. It’s great fun and it helps me to build a relationship with my favourite designers and retailers. I guess the moral of the story is that when you do something you love, you do it well and it doesn’t feel like work at all. Special thanks to Jane Herman and Bruce Pask at the New York Times for putting me in the paper – it came out Sunday. Oh happy day!
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