Photos: Katherine Lowe
I’ve been hunting for the perfect corduroy jacket for ages. It all started last (last) year when I watched A Single Man – Nicholas Hoult’s tobacco-brown shell jacket looked like the best piece of casual menswear I’d ever seen. I imagine it was Levi’s, or Tom Ford’s take on a Levi’s classic, but try as I might, I couldn’t seem to locate one for myself. Fast forward 18 months to today and I was checking out the new store LOFT on O’Connell Street in Auckland. Alongside a full range of suiting (both made-to-measure and off-the-rack), the store stocks Iron Heart denim and jackets. For those of you who are unfamiliar with the company, it’s a denim-geek’s denim brand – famous on the forums among those who care to discuss the benefits of 24oz versus 16oz cloth. The label’s corduroy jacket is based on the Levi’s Type 3 denim jacket and comes in double weave pure cotton cord that’s so rigid it feels like raw denim. At $499 it’s a little on the pricey side, but it’s still cheaper than anywhere else in the world (even on Iron Heart’s own site). Can’t argue with that. I’m sold.
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