#2130 What’s in store at Giorgio Armani – up now on The Moment

Photos: Noah Emrich of NOVH fame

Last Friday, Noah Emrich (of NOVH fame) and I made the trek up to the very plummy Upper East Side to shoot our first What’s in store of 2012 at the newly renovated Giorgio Armani boutique. It was a stressful couple of hours at first, as we tried to make lemonade from a bunch of beautiful clothing sized for the label’s typical clientele (wealthy older men). But we got there in the end and I learned a thing or two in the process. The moral of the story is: There’s a moral to every story. Click here to read all about it.


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  1. mina says

    They don’t call them moneyed geezers ‘fat cats’ for nothing –  you might need to invest in a stylists bag of tricks including some clips for using at the CB for adjusting the fit of garments for photos

  2. Ramesh says

    That’s a well-written article, Isaac, well up to NYT blog standard. [ Though one wonders how four floors of a Giorgian townhouse can ‘nestle’ on a corner any more than Kim Dotcom could be reported to sit unobtrusively in a corner of some room :-) ]
    I’m not sure if this is apocryphal or not, but I’ve heard more than once that some international brands have quite different fits globally with respect to the same tag size. For Armani, it seems the menswear sizes for the East Asian market run slimmer in the waist and shoulders than for Europe, whereas those made for the North American and Australasian market are more, ahem, ‘airy.’ I have a few GA jackets, mainly from sales or S/H. An A Collezioni sports jacket from Smith & Caugheys Queen street had to be cut down quite a bit [ superbly, by the tailor they use down in Queens Arcade.] Those from Europe fit well without alterations. A vintage GA Classico, US size 40S, from Bergdorf Goodman I gave away recently since the padded shoulders were ludicrously large. The nicest fit comes from an unlined viscose/polyamide ABL jacket sourced from their Madison Ave store. Though it’s marked as Italian Sz 48, UK 38, the US marking on the tag is 32.

  3. Jimmy says

    “there’s something quite nice about a weightless woolen blazer flapping around in the wind as you’re walking outside.” good to hear you appreciate soft tailoring :)

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