|Little Brother Spring/Summer 2012/13 trouser samples.|
Little Brother Spring/Summer 2012/13 is 95% signed off and will very shortly be going into production. It’s been a seven month rigmarole, and I mean that in the kindest possible way – nobody ever tells you how difficult it is to make clothing, and if anybody realised, they’d probably think twice before getting into the business. Like my mother always used to tell me: “Those poor designers slave away putting everything they have into a collection and then some schmuck like you can go to the show, look at it for a couple of minutes, and point out everything they did wrong.” She was so right, and here’s why.
That colour you signed off on in that cotton drill comes out an entirely different colour when you use it to dye that tee shirting; you’re sure your sweatshirts didn’t use to have such narrow arms, but the first sample comes back and you can barely fit your finger in there; and wasn’t the blazer supposed to have patch pockets instead of flaps? Then there’re the neck labels, the tee shirt prints, the cardboard swing tags and the button colours. Every time you want to make a change it’s more samples and more money spent, and at some point you just have to let go for fear of overcooking the broth, not to mention missing the delivery dates.
As I’ve found out over the past couple of months, having a successful brand doesn’t come from having good ideas, it comes from micro-managing to the point where people want to murder you, and following through with every single email, note, text message, phone call and meeting. It’s a work in progress.
What I can tell you is that the collection is a solid representation of Little Brother’s heritage, mixed with my personal obsessions, Murray Crane’s perfectionist touches and Katherine Lowe’s talent for graphic design. It goes on sale in early September, and we’ll be leaking more and more photos over the coming weeks, so FOLLOW OUR TUMBLR!
|The Little Brother Work Shirt.|
|The Little Brother Short Sleeve Sweater sample.|
|Fittings over Skype (I’m watching through the computer).|
|The polka dots we’re looking at for our high summer injection range.|
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