#2311 Burberry Prorsum’s S/S 2014 menswear collection is a bloody good time

On this day, four years ago, my sister got married in Christchurch. While it was a cause of celebration for all, I was left with a bad taste in my mouth. You see, I’d booked my tickets to Milan for my first ever full menswear circuit, and she decided to get married on the first day of shows, which meant that by the time I arrived, I’d missed Burberry. While this seems fairly ridiculous in hindsight (sorry Rebeccah), such was my obsession with the brand. I fly out to Europe tomorrow for the shows, and I’ve gone and missed Burberry once again. The Brit brand returned to London Fashion Week after years of showing in Milan, and rest assured, they came out guns blazing.

Christopher Bailey has a way with colour. One mightn’t typically think of pairing yellow with red and brown and grey and green all in one outfit, but he makes it work. I haven’t read a single press release, but there seem to be two things at play here: A nod to Dexys Midnight Runners (drop shoulder coats, skinny pants, those shoes); and a Scandinavian influence in the colours, neat boxy jackets and quirky detailing.

Most importantly, HELLO KNIT JACKETS. I’ve been obsessed with an Italian label named Barena which specialises in fully knitted sportcoats ever since I saw them stocked at Fabric in Auckland, and they are due for a massive moment. Hopefully for Fall/Winter, but hey, this is London and you can’t be guaranteed heat like we’re currently getting here in New York.

Bravo Burberry, I cannot wait to get my hands on these clothes. I also cannot wait to fly out to Europe to see what everyone else to show. So much excitement, so little time!


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  1. GBannis says

    Would you say that the age and look of the models are indicators of the designer’s target customer? If so, Burberry is trying to skew very young but young men can’t afford Burberry. Confusing …

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