“In terms of media, London’s winning the war,” says Godfrey Deeny, fashion editor-at-large of Le Figaro. “In terms of buyers, it’s losing. How many buyers were in London? Let’s say 200, maybe less. There are thousands here. You do the math.”
“Pitti has become its own brand,” says Eric Jennings, vice president and fashion director of men’s, home and gifts at Saks Fifth Avenue. “It’s become bigger than a trade show, it’s like a cultural phenomenon.”
“There’s better content for me here,” says Tommy Ton. “I love shooting London, but I choose Pitti because I’m not going to see anybody here that I would see in London or Paris. It’s dressing 101 for menswear. That’s why even Kanye came here once. There’s so much you can take away from this experience.”
Check out my article about the continued relevance of Pitti Uomo up now on The Business of Fashion!
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