So back in 2011 when I first moved to New York, I started hanging out with party promoters a bit, and I knew that it was skeezy and sleazy and a little like aiding in prostitution, but I did it anyway because it ensured that I could always get into the parties I wanted to go to, and that I never had to pay for anything, and that I’d even get dinners at five star restaurants for free every now and again so long as I was accompanied by a sufficient amount of female models. It was one of those weird things where you know you’re not that cool with what you’re doing but you do it anyway because the perks outweigh the negatives and it was always easy to make jokes about it, because, you know, like all things in life, if you can laugh about it, it’s not as bad!
There were even about three times in the first couple of months when I arrived in New York where if my male friends and I didn’t have girls that we could take with us who would ensure that we’d get the free dinners, we’d go out on the street and literally just approach girls and ask them if they wanted to come out with us.
It was all part of the YOLO thing that happens when people move to New York and they go wild and decide they’re going to free themselves from the constraints they used to live by in their home country and break all the rules (mind you I said rules, not laws), and scam the system as much as they possibly can. Also, New York is intimidatingly expensive, and I was kinda poor.
I wrote a blog post about this at the time and one of my friends told me I was crazy for even thinking about posting it because it was going to make me look like such a scumbag, so then I had second thoughts and it never went live.
So because I went out so often and was often accompanied by a fun group of people, about a year ago clubs started calling me up and asking me if I wanted to work with them. At first I was flattered and I took a few meetings, but then I decided that I couldn’t bring myself to do it, because I-might-be-a-lot-of-things-but-I’m-not-a-promoter.
We even came up with a joke hashtag that my friends and I would say playing off the whole no homo thing: #nopromo.
The thing I didn’t like about the idea was how it’s all about models — you get paid for the amount of models you bring, regardless of whether you are friends with these people, or enjoy their company, or whether they actually add any value to the party with their presence other than aesthetically.
And I don’t mean that in an offensive way at all, but it’s like this: If you take a look at any cross section of society, whether those people are builders or dentists or athletes, there will be some in the group who are wild party animals, and some who are complete introverts, and some who are geniuses, and some who love practical jokes, and some who prefer to stand around and stare at their cellphones for hours on end and not talk to anybody at all. Same goes for models.
And I made the decision that I didn’t want to have to try and force my friends who are models to come out with me all the time in order for me to make money, because then it would seem that those friendships weren’t friendships at all, but instead more like transactional relationships.
So I said no. I made my point very clear that I didn’t want to be that guy or to put my friends in that position, and that was that. But my friend Deevee who works at Up & Down kept calling me, and he said that he was still keen for me to do some stuff with them even if I didn’t bring any models along at all, so we started chatting, and I liked what he was saying, so I said yes.
I have a few control freakish tendencies in my personality, so I wanted to be in charge of everything, so I asked Deevee if I could do everything — including choosing the DJs and the hosts and everything, and he very kindly acquiesced.
Last week I started calling people up and asking them if they’d be interested in DJing or hosting a table at my party, and you would not even believe the appalled reactions I got, such are the negative connotations associated with being a party promoter in New York City — and for good reason, because a lot of those guys are nasty humans.
So to cut an extremely long story short, I am throwing a party in New York City tonight, at Up & Down (formerly Darby), on 14th Street between 8th and 9th Avenues, starting at 11pm.
We’re going for more of an East Village vibe than what you’d normally expect from a nightclub on the border of the Meatpacking District, so we’ve got Matt Hitt from Drowners Djing alongside Simon and Darren from Mother, my friend Amrit, and Jenny Albright and I are going to do a set under our new moniker Daddy Likes.
If you’re in the city come along — we’ll be downstairs till about 4am.
I LIKE YOU!