Remember last year when I flew back to New Zealand to film a travel reality show in Wellington? A segment of it just launched online, with the rest scheduled to show on Australian TV sometime in the near future. Here’s how it went down: Patrick Stevenson, a Sydney-based photographer, fixed-gear enthusiast and all-round-good-guy, was hired to go on the adventure of a lifetime – an all expenses paid trip to Berlin, with a crew of cameramen following his every move. Only he wasn’t actually going to Berlin at all. As he found out on the flight over, his final destinationClick to Continue!
Details‘ Senior Style Editor Eugene Tong’s suitcase. Photo: I Am Packed Over the past couple of weeks, I’ve spent countless hours in meetings with creative agencies whose number one priority is to increase revenue by winning contracts with big ticket corporates. What’s interesting to me, though, is that none of the discussions revolve around advertising campaigns; they’re all about providing content for these companies – a blog for a sparkling water conglomerate, an app for a multinational fashion house, a Twitter feed for an online retailer. Social media is king, and everyone wants to join the conversation. But a socialClick to Continue!
Photo: Katherine Lowe I’m just hanging with my mate Robert Pattinson in the Air New Zealand Koru Lounge before flying back home to Auckland. What are you up to today? I LIKE YOU!Click to Continue!
Photos: Hedi Slimane 1. We’re used to seeing Hedi Slimane shoot young, skinny, edgy and typically half-naked boys for his photo diary, but his latest subject can only be described as quite the opposite of all those things – it’s 67 year old Robert De Niro. The captivating series of portraits currently sits at the top of Slimane’s homepage, and serves to remind us of two very important things: 1. Botox bad, aging naturally good; and 2. Turtlenecks rule.2. Everything you hear about London is true: it’s cold, grey, damp and dark by 4:00pm. But good Lord the young peopleClick to Continue!
Screengrab: Facebook Huffer might be on the fence regarding their sexuality, but they sure do know how to run a good Facebook fan page. Check out all the LOLs here. And here’s a bit of a rule of thumb for companies getting into social media: if it’s shocking, hilarious, exciting, entertaining, terrifying, dark, impolite or just plain ridiculous, it’ll probably work. Seeing as it’s all about the conversation, you may as well do something big to get people talking. Love or hate = success, lukewarm responses = failure. If you’re still not convinced, just check out Air New Zealand’s RicoClick to Continue!